The Grown-ish star Yara Shahidi is starring in Coach's new campaign alongside the Creed star Michael B. Jordan.
The brand launched the Fall 19 campaign on Thursday, giving Shahidi 19 and Jordan, 32, the spotlight to “share the spirit of New York City, inspiring 21st Century dreamers everywhere to believe in themselves and life’s infinite possibilities” in a “spontaneous, real and free-spirited” way, according to a press release.
The campaign also features Shahidi and Jordan, along with other global ambassadors, in iconic locations like Central Park and Brooklyn Bridge, sharing what drives and inspires them not forgetting the new fall Coach bag.
The campaign was captured by Juergen Teller, in charge of styling was Venet Scott, with hair styling from Christiaan, and makeup from beauty artist Dick Page. Together, they were able to bring the revitalized image to life in a series of films and photos that are indicative of the influence of NYC.
According to a press release by the Creative Director, Stuart Vevers:
[Teller] is able to create the warm, unpretentious, and playful spirit I wanted," Vevers explained. "He is known for capturing the unique essence of his subjects and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.
Among the 21st Century Dreamers enlisted for the campaign were Michael B. Jordan, Yara Shahidi, Jemima Kirke, Liu Wen, Lolo Zouaï, Kiko Mizuhara and Miles Heizer.